Studio Movie Grill

Job 176309 - Senior Manager - Digital Marketing Campaigns
Dallas, TX

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Job Details

Location: Dallas, TX
Employment Type: Full-Time
Salary: Competitive

Job Description

We are looking for an enthusiastic Digital Marketing Manager to join our team. This role is responsible for planning, creating and analyzing search campaigns both organic and paid, along with developing strategies to optimize our website for SEO purposes. This position will also  be accountable for day-to-day optimization and reporting on all campaign performances. The ideal candidate will possess a strong paid search and SEO background and will be knowledgeable about current SEO/SEM industry trends, techniques and tools and have excellent analytical skills which will contribute to the development and expansion of the enterprise growth.

 
Paid Search
  • Build, grow, and optimize online marketing programs (SEM, display, remarketing, affiliate, mobile) in order to acquire new customers, increase frequency and drive profitable guests
  • Create, optimize, and execute campaigns in Google Adwords, Bing Ads and other Search Engine Marketing opportunities
  • Develop innovative strategies to decrease cost per acquisition and outmaneuver competition in a highly competitive environment
  • Stay informed of new betas, tactics, and data trends within the paid search industry
  • Develop KPIs for reporting to be presented to leadership

 

SEO

  • Optimizing the SMG website for SEO purposes
  • Knowledge in keyword research and strong ability to writing keyword rich, compelling, and unique content
  • Monitor and report on metrics such as website traffic, conversion rate, audience behavior and drop off 
  • Assist with technical optimization such as ability to identify, troubleshoot, fix and optimize: toxic and broken Links (403 & 404 errors), index coverage issues, keyword cannibalism, duplicate content, uncompressed images, XML Sitemap formatting, Accelerated Mobile Pages, Canonicalization, Robots.txt file

 

Social Media

  • Oversee all Social Networking (Facebook, Instagram, Twitter, Yelp, etc.)
  • Oversee execution of all Mobile Marketing & Social Networking campaigns

Requirements

  • Contagious enthusiasm for ecommerence and technologies
  • Extremely goal oriented with a positive attitude and high energy
  • Two plus years of Google AdWords and PPC management experience 
  • Two plus years of Experience with Google Analytics and Webmaster Tools 
  • Strong understanding and use of SEO and website analytics tools
  • Understanding of basic HTML, CSS and code structure as it relates to SEO
  • Excellent analytical, organizational, project management and time management skills
  • Degree in Marketing, Statistics or other related field

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